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Comparison Shopping Engines

by Joanna Foyle on 10 Jun 2020
Topics Data Feed Management Share:

Comparison Shopping Engines

Comparison shopping engines are effective ways to find multiple retailers who are selling the same products. The shopping engine will compare the products that are offered by different retailers and pick the offering that is the most relevant.

The comparison shopping engines are famously known as price comparison websites. Retailers consider the comparison shopping engine to be a powerful online advertising tool. This is the site where the retailers upload the product data feed, set bid for a specific product and categorize the product that they are selling.

The products that are uploaded on the product data feed would appear on a comparison shopping engine. It showcases the products of all retailers. When a user clicks on a product, he/she lands on the retailer page to take the desired action.

comparison-shopping-engines

The best examples of comparison shopping engines include:

The difference between comparison shopping engines and marketplace

There are a few marketplaces that share the common things in comparison shopping engines. Those market places include Amazon and eBay. The products are showcased when a customer searches for the product similar to yours in the marketplace. The difference in marketplace and comparison shopping engine comes in the way the purchases are made.

The comparison engines sites will operate based on cost per click (CPC). You do not have to pay until the user clicks on the ad and lands on your website. The transactions in the marketplace happen on the eCommerce sites such as Amazon, eBay, and so on. The market place will use Cost per Acquisition (CPA) model.

The benefits offered by comparison shopping engines

These are a few unique benefits that are offered by comparison shopping engines over PPC ads and marketplace:

How to increase the ROI from comparison shopping engines

The aspects you must consider when you are showcasing the product ads on comparison shopping engines include:

These all will help you improve the ROI for your brand.

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