What is Google Shopping?
Google Shopping is an eCommerce platform that offers the opportunity to all kinds of sellers to access millions of customers globally. Instead of paying fixed commission to mediators, the sellers have to pay to Google in the form of PPC, also known as Pay Per Click. The sellers can also direct the customers to other platforms like Etsy, eBay, and Amazon. To bid on the Google Shopping platform, you need to go through several steps. The products with the higher bids are listed more often and will appear in relevant searches when buyers search for a product.
The entry process into Google Shopping is predominantly powered by two platforms, known as Google Merchant Center and Google Ads. So if you want to sell your product through Google shopping, it is a good idea to familiarize yourself with these two platforms. Before listing your product, or selling your product on Google Shopping, sellers need to create an account on both the above-mentioned platforms. In addition to this, you can also log into your account through personal or professional Gmail.
Follow these steps to start selling your product on Google Shopping:
For most start-ups, getting to grips with mapping a feed and assigning a product category as per Google’s taxonomy can be an uphill task. It is advised to use a trusted Google Shopping integration tool for feed mapping. After successfully submitting the shopping feed, Google will take a few days to approve it. Until Google approves the feed, sellers need to check the feed regularly so that there are no errors or warnings. You can manually monitor your feed through the Google Merchant Center. And if you are using Smart Feed , it will automatically provide you with alerts about the product listing.
The next step towards selling your product on Google shopping includes launching a shopping campaign. To launch a shopping campaign, follow these steps:
Once you have chosen all these options, save the page and click on the Next button.
Ad groups let you inform people about free shipping, site sales, and other marketing campaigns. You need to arrange your ad group carefully. For the best result, arrange your ad group like you would group your product on your website. You can also break your ad groups based on age, gender, or category. Follow these steps to create an ad group:
The next important step towards selling on Google Shopping includes targeting your ad group. Once your ad group is created, you need to inform Google about the products you want to list and each group that is created by your account.
You can target your ad group by following these steps:
Building a product ad is one of the most hassle-free and innovative features for product listing ads. You don’t need to worry about the headlines, ad copy, destinations, and URLs. Everything that Google will need is provided in your feed. A product ad creation is completely dependent on how you have created your ad group.
To create a new product ad, follow these steps:
Now it’s time to promote your product on Google. You need to add a promotional message about your product in 75 characters. This is a free service offered by Google to market and promote your product. Here you can inform your customers about discounts, deals and new features added to your product. You can also write tags such as free shipping or include the company’s tagline. Products that have well-written product promotion information have more chance of gaining trust with their customers. Therefore, it is important to write clear and concise ad promotions.
The content APIs that are used for shopping will enable shopping applications to directly communicate with the Merchant center platform. The Content API can be used as an input source to feed the product information to the Merchant center. The up-to-date information is available for the ads as and when you update the information on the site.
To create a successful bidding strategy, it is key to focus on the following:
The showcase shopping ads will allow you to put the products of the same category at one place and showcase as a single advertisement.
To set up the showcase shopping ad:
Selling on online platforms like Google can be one of the best things for a seller and manufacturer. Google doesn’t differentiate between big sellers and small sellers. Thus, even a small seller has the same opportunity to market and sell their products. Google Shopping is one of the best platforms to increase revenue for your business. But Google Shopping is not a magic wand that will give you huge profit without doing anything. Selling your product on Google Shopping requires all the steps mentioned above. You need to monitor your campaign at regular intervals and ensure relevant information and appealing promotional messages for your products. It’s time to integrate your eCommerce with Google Shopping.