We use cookies to improve your browsing experience. By using this site you agree to our use of cookies. ×
solutions

Guides

Shopping Campaign Bidding Revealed

Once you've organized your ad groups, you're ready to start thinking about bidding on product ads. Remember, product ads are generated by your feed data so you don't need to write any ads directly in AdWords.

Google's Merchant Center: What Is It?

If you're used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting...especially the elusive Merchant Center. What is Google's Merchant Center exactly?

Tips for Maintaining Your Product Feed

You can't even think about setting up a Shopping Campaign in Google Ads until you get your product data feed defined and have a process in place to update it as product info, availability, and pricing change. This is super important because if your data feed doesn't match your website, Google will not show your product

Shopping Campaigns: How to Organize Your Product Groups

Now that we have that concept down, we have a few tips for how to best organize your product groups. Hint: The key is ROI! How much can you afford to spend on an ad for a specific product?

Guides

Shopping Campaign Bidding Revealed

Once you've organized your ad groups, you're ready to start thinking about bidding on product ads. Remember, product ads are generated by your feed data so you don't need to write any ads directly in AdWords.

Tips for Maintaining Your Product Feed

You can't even think about setting up a Shopping Campaign in Google Ads until you get your product data feed defined and have a process in place to update it as product info, availability, and pricing change. This is super important because if your data feed doesn't match your website, Google will not show your product

Google's Merchant Center: What Is It?

If you're used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting...especially the elusive Merchant Center. What is Google's Merchant Center exactly?

Shopping Campaigns: How to Organize Your Product Groups

Now that we have that concept down, we have a few tips for how to best organize your product groups. Hint: The key is ROI! How much can you afford to spend on an ad for a specific product?

Blog

Your step-by-step guide to Google Shopping Ads

by Lily Grace on 22 Apr 2020

Online shopping is taking over the world by storm. It is allowing the customers to...

Read more...

Understanding Feed Requirements

by Lily Grace on 22 Apr 2020

Organising your product feed is now more straightforward with...

Read more...
Price Escalation Aug 12, 2020
Premium Pricing Aug 12, 2020
How Crucial is an MPN Aug 12, 2020
Dynamic Repricing Aug 12, 2020

Staying on top of the competition is easy with price-checker. Deeper pricing intelligence gives you the edge against top rivals.

Smartfeed is the leading SaaS solution for automated Shopping ad campaign management and feed optimisation.

Accurately measure page speed, checkout performance, conversion rates of your ads, etc. Generate custom performance reports.

Resources Company

Book a demo

Get in touch with us to find out how we can help you make your customers happy and your ad campaigns profitable.

Retail
Travel
FMCG
Telecoms
Pharmaceutical
Feed management
Supported platforms
Integrations
features
FAQ
Resources
Company