Shopping Campaign Bidding Revealed
Once you've organized your ad groups, you're ready to start thinking about bidding on product ads. Remember, product ads are generated by your feed data so you don't need to write any ads directly in AdWords.
Tips for Maintaining Your Product Feed
You can't even think about setting up a Shopping Campaign in Google Ads until you get your product data feed defined and have a process in place to update it as product info, availability, and pricing change. This is super important because if your data feed doesn't match your website, Google will not show your product
Google's Merchant Center: What Is It?
If you're used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting...especially the elusive Merchant Center. What is Google's Merchant Center exactly?
Shopping Campaigns: How to Organize Your Product Groups
Now that we have that concept down, we have a few tips for how to best organize your product groups. Hint: The key is ROI! How much can you afford to spend on an ad for a specific product?