Strengthening product discovery across search and shopping
Moonbow implemented a retail-focused SEO strategy designed to improve product visibility across both organic search results and organic Shopping placements.
The strategy focused on strengthening the website’s technical foundations while improving how product data was understood by search engines.
Phase 1 — technical SEO & product schema
The first step was conducting a full technical SEO audit to identify issues affecting product discoverability.
Key improvements included:
- implementing structured product schema to support product listings
- improving crawlability and indexing across product pages
- strengthening internal linking across key product categories
- improving page speed and technical performance
These improvements helped search engines better understand AkzoNobel’s product catalogue and made it easier for products to appear within relevant search and shopping experiences.
Phase 2 — product content & shopping optimisation
Next, we optimised product content to align more closely with how customers search for paint and coatings products online.
This included:
- refining product titles and descriptions
- improving category page optimisation
- aligning product data with high-intent search queries
- optimising product attributes to support organic Shopping listings
By improving product data quality, we increased the likelihood of AkzoNobel products appearing in both traditional organic results and Google’s free Shopping listings.
