Case studies

SEO drives sustainable, compounding growth by capturing high-intent traffic without the ongoing costs of paid media. Unlike ads, organic visibility creates long-term equity, lowers customer acquisition costs, and strengthens brand authority.

SEO drives sustainable, compounding growth by capturing high-intent traffic without the ongoing costs of paid media. Unlike ads, organic visibility creates long-term equity, lowers customer acquisition costs, and strengthens brand authority.

Google Ads and Microsoft Ads are the most widely used. For eCommerce specifically, Google Shopping campaigns (Performance Max, Smart Shopping) and product listing ads (PLAs) are often the most effective because they showcase product images, prices, and reviews directly in search results.

We prioritize based on factors like product margin, inventory levels, search demand, and seasonality. The goal is to maximize ROI by allocating budget to best-performing and strategically important products.

Key metrics include Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Click-Through Rate (CTR), Conversion Rate (CVR), and overall revenue generated. For eCommerce, ROAS is usually the primary success metric.

Budgets vary depending on industry, competition, and growth goals. Some businesses start with a few thousand dollars per month, while others invest six figures. The key is aligning budget with realistic sales targets and profitability.

Unlike SEO, Paid Search can drive traffic and sales almost immediately after launch. However, optimizing campaigns for peak performance typically takes a few weeks of testing and refining.