Put your products first in the world’s busiest shop window
Service Overview
For retailers, Google Shopping is a critical channel. It places products directly in front of customers at the exact moment they’re ready to purchase. The challenge is that competition is intense, feeds are technical, and a poorly structured campaign can quickly burn through budget while missing the very shoppers who matter most.
Without the right setup, your products may never appear where they should — costing you both visibility and sales, while competitors take the lead.
Key Deliverables & Features
Our Google Shopping Ads Management service ensures your products stand out in one of the most competitive retail spaces online. We handle every detail to make sure campaigns deliver measurable results.
We start with campaign setup and strategy, building Shopping structures that reflect your product priorities and commercial goals. Product feed optimisation is at the heart of what we do — refining titles, descriptions, and images so that your listings earn maximum visibility.
From there, we scale intelligently. AI agents adjust bids in real time based on product performance, demand signals, and margin goals. Human oversight keeps profitability front and centre, ensuring spend goes where it delivers the most value. Creative elements are continually refined, with product data and visuals crafted to both capture attention and convert browsers into buyers.
To make sure no opportunity is missed, we also build remarketing and retargeting campaigns, re-engaging shoppers who showed interest but didn’t complete their purchase. And throughout, we deliver clear, retail-focused reporting — giving you full visibility of clicks, conversions, margins, and ROI.
Moonbow powers smarter Google Shopping campaigns.
AI-optimised product feeds + expert campaign management increase visibility, clicks, and e-commerce sales.
Smarter SPAG Structure
We use AI to help build and manage SPAGs (Single Product Ad Groups) at scale. This gives every product its own space to perform, while our experts ensure spend is focused where it drives the most value. It’s retail control with automation.
Product Feed & Schema Optimisation
AI tools refine product titles, descriptions, and images automatically. Our retail experts add nuance to ensure feeds meet both search engine requirements and customer expectations.
Dynamic Bid Adjustments
AI agents adjust bids in real time based on product performance, demand signals, and margin goals. We add human oversight to protect profitability and ensure campaigns stay aligned to your trading priorities. Every pound is optimised.
Predictive Product Insights
Our dashboards combine AI monitoring with human analysis to show which products, categories, and price points drive incremental sales. This makes it easy to spot winners early, cut waste, and invest where growth is strongest.
Frequently asked
Google Shopping ads are the product listings you see at the top of Google search results, usually showing an image, price, and retailer. They’re designed to help shoppers quickly compare products and click through to buy. For e-commerce businesses, they’re often one of the most effective ways to drive high-intent traffic.
Shopping ads use product data from your Google Merchant Centre rather than traditional keywords. Your product titles, descriptions, and feed information help Google match your products to relevant searches. When someone clicks the ad, they’re taken straight to the product page on your website.
SPAG stands for Single Product Ad Group. It’s a campaign structure where each product is placed in its own ad group. This gives you much more control over bidding, search queries, and optimisation. For many retailers, SPAGs make it easier to see exactly which products are driving results.
Google Shopping runs on a pay-per-click model, which means you only pay when someone clicks your product listing. Costs vary depending on the competitiveness of your products and the market you’re in. Budgets can be scaled up or down, which makes it flexible for many e-commerce businesses.
Once your product feed is approved and campaigns are set up, Shopping ads can begin appearing fairly quickly — often within a day or two. From there, performance usually improves as the campaigns are refined and bidding strategies are adjusted.
To run Shopping ads, you’ll need a Google Ads account, a Google Merchant Centre account, and a product feed that contains details such as titles, prices, images, and availability. Getting the feed structure right is an important part of making Shopping campaigns perform well.
For many online retailers, Shopping ads are one of the most effective ways to drive product sales. Because shoppers can see the image and price before clicking, the traffic tends to be highly relevant. When campaigns are structured and optimised properly, they can deliver a very strong return.
Case studies
With Moonbow, organic social becomes a genuine growth channel. Your brand builds a stronger presence across key platforms, staying top of mind with the audiences that matter most. Engagement deepens, with authentic interactions that go beyond transactions to create real connections.
Visibility increases without relying solely on paid campaigns, helping you reach new customers while nurturing loyalty among existing ones. Over time, you create a community that returns again and again, driving repeat business and advocacy. And with actionable insights, you’ll always understand what content has the biggest impact — and how social media is helping your retail brand grow.
At Moonbow, we turn organic social into more than just a feed — we make it a driver of customer connection, loyalty, and sales.
