Advertise on Google

A distinctive feature of Google Ads (Google AdWords) is that you can manage and specify who views your ads yourself. For instance, an audience in a specific city, with a particular hobby or interest or even a certain age group. Google Ads (Google Adwords) only charges a fee when someone clicks on your ad. This is known as PPC (Pay Per Click). Additionally, it lets you choose your own budget as well as a maximum bid per ad. When you are setting up your ads you will choose ‘keywords’ that potential customers might search for in order to find your site. Once you’ve completed all the steps and your ads are live, you can measure the performance of your Google Ads (Google AdWords) campaigns.

Generate your Google Ads

To drastically simplify this process for online merchants and marketing agencies handling thousands of products, Channable offers an SEA tool. With Channable’s SEA / Google Ads tool you can create thousands of dynamic Google text ads and Shopping ads using your product feed. There are pre-set ad templates for creating expanded text ads with dynamic fields which can be used to create tailored ads for all your products. In addition, you can add sitelinks, set keywords and negative keywords – using information from your import – and select target countries and languages, all configurable in the Google Ads tool, before exporting the campaigns to your Google Ads account.