We use cookies to improve your browsing experience. By using this site you agree to our use of cookies. Dismiss

Guides

Shopping Campaign Bidding Revealed

Once you've organised your ad groups, you're ready to start thinking about bidding on product ads. Remember, product ads are generated by your feed data so you don't need to write any ads directly in AdWords.

Google's Merchant Center: What Is It?

If you're used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting...especially the elusive Merchant Center. What is Google's Merchant Center exactly?

Tips for Maintaining Your Product Feed

You can't even think about setting up a Shopping Campaign in Google Ads until you get your product data feed defined and have a process in place to update it as product info, availability, and pricing change. This is super important because if your data feed doesn't match your website, Google will not show your product

Shopping Campaigns: How to organise Your Product Groups

Now that we have that concept down, we have a few tips for how to best organise your product groups. Hint: The key is ROI! How much can you afford to spend on an ad for a specific product?

Guides

Shopping Campaign Bidding Revealed

Once you've organised your ad groups, you're ready to start thinking about bidding on product ads. Remember, product ads are generated by your feed data so you don't need to write any ads directly in AdWords.

Tips for Maintaining Your Product Feed

You can't even think about setting up a Shopping Campaign in Google Ads until you get your product data feed defined and have a process in place to update it as product info, availability, and pricing change. This is super important because if your data feed doesn't match your website, Google will not show your product

Google's Merchant Center: What Is It?

If you're used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting...especially the elusive Merchant Center. What is Google's Merchant Center exactly?

Shopping Campaigns: How to organise Your Product Groups

Now that we have that concept down, we have a few tips for how to best organise your product groups. Hint: The key is ROI! How much can you afford to spend on an ad for a specific product?

Blog

How do you create Product Listing Ads?

by Joanna Foyle on 17 Aug 2021

There are specific requirements predefined by Google to generate Product listing ads. So, the initial step ...

Read more...

What is Product Feed Management?

by Joanna Foyle on 17 Aug 2021

Product feed optimisation is carried out to enhance the results of the shopping campaign. This is referred...

Read more...